“The goal is always a WIN-WIN-WIN”

By including and considering a global dimension, combined with our own business sense, we create a new perspective and attitude for communication. Relevant contents and credible messages can easily be developed for this, which communicate emotionally effective internally and externally, and bind employees, customers and stakeholders to the company.

Why a WIN-WIN is in many cases a LOSE-LOSE

The success formula “Win Win” is well known. But is it still useful today in order to be successful in the long term? Does it take all dimensions into account in order to successfully meet the diverse challenges of the VUCA world?

The basic problem is that the win-win approach only addresses the perspective of the two actors involved. This may be sufficient for short-term success. But this creates problems outside the two-way constellation, since the consequences and the associated costs are often only shifted.

In a few words:
We act at the cost of others. Examples include environmental degradation, climate change, the exploitation of resources or people in the wake of globalization and climate change. In my opinion, companies that want to be part of the solution to our macro problems and are therefore perceived as forward-looking and attractive need an extended success formula for their actions and communication:

The goal is always a WIN-WIN-WIN

This means taking the best possible advantage for the company, the counterpart (stakeholder) and society as a basis for action. If these three perspectives are taken into account in action and communication, the company is perceived as attractive and authentic.

This attitude is relevant for strategic corporate communications.

By including and considering the society’s perspective and the company’s own sense, relevant content and authentic messages can be developed and communicated internally and externally

We say why and how we do things – and act accordingly.

This enables us to communicate in a credible and value-based way so that your employees, customers and stakeholders can be emotionally committed. This increases engagement.

Value-based communication creates positive cascade

A positive dynamic is starting to emerge. This can now be supported and enhanced throughout the company by means of internal communication and other activities.
So can change

• • Managers to leaders,
  • Employees to combatants,
  • Service providers and suppliers to partners and
  • Stakeholders to supporters

for the common interest.

Through the 3rd WIN dimension, your actions are perceived as positive because they are socially relevant. By the connection to puropse all actors are united in a same common goal, in your goal and are intrinsically motivated.

Remember this? Everyone is acting in concert and people suddenly want to start working for themselves?

Another positive aspect is your charisma, which you bring to the outside world. This helps you to

• • find the right new employees and attract them to the company
  • convince the right suppliers of your company
  • to get into a better starting position in negotiations
  • positively influence the political environment

In this field of tension, corporate communication unfolds its full effect and becomes a motivational driver and multiplier throughout the entire company. The various interest groups can be strategically integrated and jointly introduced to the challenges of the VUCA world in order to master them self-confidently and successfully and to secure the long-term and lasting success of the company.